Target corporation swot analysis

Increasing trend toward isolationism in the American economy can lead to similar reaction from other government thus negatively impacting the international sales.

Fortune 500 company swot analysis

Increasing raw material prices may drive up the costs to manufacture Target-brand products, which must stay cheaper than the national name brands in order to stay competitive. Target suffered heavy losses from a poorly planned and badly executed expansion into Canada, its first attempt to operate outside the United States. Grocers, particularly Kroger Inc. Highly successful at Go To Market strategies for its products. Stable free cash flow provides opportunities to invest in adjacent product segments. High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers. Of course, quality plays an immense role in strengthening a brand and sustaining customer loyalty on a product.

Trade policies under current administration 2. The new taxation policy can significantly impact the way of doing business and can open new opportunity for established players such as Target Corporation to increase its profitability. Involvement and views regarding socio-political issues 2.

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Highly successful at Go To Market strategies for its products. Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments.

With more cash in bank the company can invest in new technologies as well as in new products segments. As mentioned earlier even though Target Corporation is successful at integrating small companies it has its share of failure to merge firms that have different work culture.

Competition - Target has many retail store competitors, the number one being Walmart. New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform.

Target corporation swot analysis

Target Weaknesses Its business model is based on supercenters and other big box stores. Online retailers with third-party sellers, such as Amazon and Walmart, offer massive product selections that are often paired with very low prices as well as the convenience of online shopping and home delivery. Intense competition — Stable profitability has increased the number of players in the industry over last two years which has put downward pressure on not only profitability but also on overall sales. Good relationship with customers that has built a high level of brand loyalty. Trade policies under current administration 2. In addition, the numerous lawsuits that Target Corporation has been facing in the recent times have had an immensely negative impact on its image. NYSE: KR , which has become a direct competitor to Target by opening Marketplaces, its version of a supercenter, that stock many of the same products as Target. Target's brand value has empowered the company to build up the reputation of offering clients quality products at marked down costs. This is especially considering that the lawsuits involve touchy and controversial topics such as racial discrimination, not to mention the suits by the blind community, as well as the boycotts by the gay and lesbian community National Federation of Blind, Its efforts in ecommerce still lag behind aggressive competitors like Amazon.
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Target Corporation SWOT Analysis